Resource
Fix a Vague Prompt
'Make it good', 'be detailed', 'keep it interesting' — vague prompts get vague output. The fix is mechanical: replace every fuzzy word with a checkable instruction.
Rewrite a Marketing Prompt
Marketing prompts built from 'compelling' and 'persuasive' produce copy that sounds like everyone's. The rewrite swaps adjectives for an offer, a reader, and one CTA.
Overview
Marketing copy prompts have the highest adjective density of any category — 'compelling', 'persuasive', 'high quality', 'engaging' — and adjectives are exactly what generic copy is made of. The strong form makes decisions instead: who the reader is, what pain leads, what the offer is, what the one call to action says. This resource loads an adjective-driven marketing prompt and rewrites it with specificity focus, so every fuzzy term becomes a decision slot you fill with your actual campaign facts.
How to use this resource
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Rewrite with Increase Specificity
'Compelling/persuasive' becomes a pain-then-benefit instruction; 'exciting' and 'high quality' become criteria; audience and context slots appear.
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Fill with campaign facts
Reader, pain, offer, CTA text — four decisions that were hiding inside four adjectives.
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Reuse per channel
Keep the decision lines, swap the format and length per channel (ad, email, landing page).
Why This Works
- Adjectives describe the copy you want; decisions produce it
- Pain-then-benefit is executable by a model; 'persuasive' is not
- Slot-based rewriting keeps your campaign facts yours — the tool never invents the offer
Best for
- Marketers drafting copy with AI across channels
- Prompts where the copy sounds right and converts wrong
- Teams standardizing how campaign prompts get written
Not for
- Cleaning a repetitive campaign brief — that's the Prompt Cleaner
- A/B comparing two campaign prompts — that's the Prompt Comparator
Use cases
- Fixing campaign prompts that produce interchangeable copy
- Converting brand adjectives into copy decisions
- Setting up a strong base prompt for ad and landing-page variants
FAQ
Which four adjectives in the fitness-app prompt turn into decisions after the rewrite?
'Compelling', 'persuasive', 'exciting', and 'high quality' — every fuzzy term in 'Write marketing copy for our new fitness app.' The rewrite turns the persuasion adjectives into a pain-then-benefit instruction and the quality adjectives into criteria, then exposes reader, pain, offer, and CTA as empty slots. The Prompt Rewriter marks those slots; the wording of each stays yours to write.
Why won't the Prompt Rewriter write the offer or CTA text for my fitness app?
It leaves the offer and CTA blank on purpose — your app's actual price, trial length, and promise are campaign facts a rewriter has no way to know, and a plausible guess would ground the copy in fiction. The tool restructures 'persuasive' into pain-then-benefit and opens offer and CTA as slots, but the exact wording you fill in stays with you.
Can I run one rewritten fitness-app prompt for an ad, an email, and a landing page?
Yes — hold the reader, pain, offer, and single CTA lines identical, then adjust only the requested format and length before you paste it into ChatGPT, Claude, or Gemini. Because those four decisions carry the campaign, an ad, an email, and a landing page share one message and differ only in output shape, so the CTA and pain never drift between channels.
More resources from Prompt Rewriter
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Rewrite an AI Prompt to Get Better Output
The fastest fix for mediocre AI output is rewriting the prompt: vague words become concrete instructions, hedges become commitments, and missing elements get filled.
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Add Output Control to Any Prompt
Format, length, and exclusions are the three levers that make AI output land in usable shape. A rewrite shows how to retrofit them onto a prompt that has none.
Resources that pair well
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Compare Two Versions of a Prompt
See exactly what changed between v1 and v2 of a prompt — added, removed, and modified instructions, plus whether the revision reduced or introduced risk.
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Compare Two ChatGPT Prompts
A side-by-side way to decide between two ChatGPT prompt drafts — scored on clarity, specificity, output control, and risk instead of gut feeling.
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Prompt Cleanup Examples (Before & After)
A set of before-and-after examples showing exactly what prompt cleanup removes — and what it deliberately leaves alone.
Related tools
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Prompt Rewriter
Rewrite a weak prompt into a stronger one — vague wording fixed, gaps filled, goal unchanged.