Real Estate CRM · Execution Map
Define what your CRM must do
Requirements grounded in your contacts, deals, and pipeline.
Cut it to a first release
A first-release scope centered on the core sales loop.
Model the CRM data
A contacts/accounts/deals/pipeline schema that fits the sales process.
Design the API around contacts and deals
An API contract for contacts, deals, and pipeline operations.
Build roles and record ownership
Roles and record-ownership rules for reps, managers, and admins.
Integrate the sales stack
Email, calendar, and lead-source integrations wired reliably.
Design the pipeline UI
A component system for the pipeline board, contacts, and deals.
Run a security review
The auth, record-ownership, customer-data, and integration paths reviewed for vulnerabilities before release.
Ship the CRM
The CRM shipped with a rollback path and monitoring.