Build a Company Website with AI · Execution Map
Define & Scope
Clarify what you're building and for whom.
Design
Design the right solution before building.
Build & Refine
Build, test, secure, and make it production-ready.
Ship & Validate
Ship with confidence and validate results.
Step 1 of 5
Plan what the site says and why
A content plan tied to the business goals and audience.
Phase
Define & Scope
Everything you need for this step
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Workflow
AI Content Strategy Workflow
Decide what to publish and why before you write a word — set the business goals and audience, map needs to topics, brief the priority pieces, then turn it into a content plan you publish against.
Resource
Content Strategy Prompt Workflow
A sequential prompt workflow for content strategy: audience first, then goals, competitor gaps, topic clusters, defensible angles, and a publishing plan with a review loop.
Tool
Multi-Step Prompt Builder
Break a big goal into a sequential prompt workflow — each step with an objective, prompt, and expected output.
Step 2 of 5
Structure the site
A sitemap and navigation people and crawlers can follow.
Phase
Design
Everything you need for this step
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Workflow
AI Website Structure Workflow
Organize a site so people and crawlers find things — inventory the content, group it into a real hierarchy, design the sitemap and navigation, then document the information architecture for the build.
Resource
Sitemap & Site IA Spec Prompt — Pages, Navigation, and Structure
Turn website goals, audiences, content types, and conversion paths into a sitemap and information-architecture spec: navigation, a page inventory, hierarchy, URLs, user journeys, and an internal-linking plan.
Tool
Markdown Output Builder
Build prompts that produce documents in a fixed structure — headings, sections, and tables.
Step 3 of 5
Design the UI components
A reusable component system and consistency rules.
Phase
Design
Everything you need for this step
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Workflow
AI UI & Component Design Workflow
Structure a UI so it stays consistent as it grows — inventory the screens, break them into reusable components, specify the component system and its rules, then review the structure for drift.
Resource
Design System Spec Prompt — Components, States, and Accessibility
Turn UI requirements and component needs into a design-system spec: a component inventory with states, variants, responsive behavior, accessibility requirements, microcopy rules, and developer handoff notes.
Tool
Role Prompt Generator
Generate expert role prompts — perspective, responsibilities, and decision criteria, not just "act as".
Step 4 of 5
Write the page copy
Conversion copy on the pages that have to perform.
Phase
Build & Refine
Everything you need for this step
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Workflow
AI Landing Page Copywriting Workflow
Write a landing page that converts, not one that just describes — sharpen the value proposition, draft the hero and benefits, answer objections at the CTA, then A/B the variants to pick the stronger.
Resource
Landing Page Hero Copy Prompt — Headline, Subhead, and CTA
Turn product positioning into above-the-fold hero copy: a headline, subheadline, primary and secondary CTA, a trust cue, an objection-handling line, and three alternative headline angles to test.
Tool
Prompt Rewriter
Rewrite a weak prompt into a stronger one — vague wording fixed, gaps filled, goal unchanged.
Step 5 of 5
Ship the site
The website shipped with a rollback path and launch checks.
Phase
Ship & Validate
Everything you need for this step
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Workflow
AI Deployment & Release Workflow
Cross the gap between 'tests pass' and 'safe in production' — assess release readiness, plan the deploy and its rollback, and set up the monitoring and launch checks before you ship, not after.
Resource
Production Readiness Review Prompt
SHIP or DO NOT SHIP: twelve checks on failure modes, observability, rollback, and load — the review that happens before the incident.
Tool
Markdown Output Builder
Build prompts that produce documents in a fixed structure — headings, sections, and tables.