Revising a Marketing Prompt: v1 to v2
A worked marketing prompt revision — from adjective soup to offer-driven — with the diff showing exactly which changes carry the improvement.
Overview
Marketing prompts usually start as adjective collections ('engaging', 'compelling', 'high quality') and improve by replacing adjectives with decisions: who it's for, what the offer is, what the reader does next. This resource walks that revision as a diff, which makes the improvement mechanical instead of mystical — you can see each vague term leave, each control instruction arrive, and the risk panel confirm the trade was clean. Useful as a template for revising your own campaign prompts the same way.
Workflow
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Diff the loaded revision
Watch the vague terms ('compelling', 'exciting', 'high quality') land in removed/modified, and audience, offer, CTA, and length arrive as additions.
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Read the risk panel
Ambiguity down, output control up — the two deltas that predict less generic copy.
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Reuse the pattern
Paste your own campaign prompt as Version A, revise with the same moves, and diff until the panel shows the same two deltas.
Why This Works
- Adjectives delegate decisions to the model; the revision takes them back explicitly
- Diffing the revision proves the improvement is structural, not just nicer wording
- The pattern transfers: pain, offer, one CTA, length cap works across campaign formats
Best for
- Marketing teams reusing prompts across campaigns
- Copy prompts that produce generic-sounding output
- Anyone revising a prompt that 'works but sounds like everyone'
Not for
- Scoring two campaign prompt alternatives head-to-head — that's the Prompt Comparator
- Cleaning repetition out of a bloated brief — that's the Prompt Cleaner
Use cases
- Revising campaign prompts from adjective-driven to offer-driven
- Showing a marketing teammate what 'more specific' concretely means
- Verifying a copy prompt revision removed vagueness instead of adding it