LinkedIn Post Template
A reusable social post template with variables for topic, audience, point of view, tone, hook style, key insight, and desired action.
Overview
LinkedIn posts fail for one of two reasons: they start with a generic statement that says nothing before the fold, or they say something interesting but have no clear point. This template locks in the hook style, the key insight, and the desired action before drafting — so the AI output respects the constraints of the format rather than producing a blog post squeezed into a text box.
Workflow
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Define the hook style first
Hook style drives everything. Examples: 'bold contrarian claim', 'specific number or statistic', 'short scene that cuts off before context', 'direct question'. Pick one before opening the template.
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Fill in the template variables
Open in Prompt Template Builder. Variables: topic, audience, pointOfView, tone, hookStyle, keyInsight, desiredAction, postLength.
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Write the key insight clearly
The keyInsight variable should be a complete sentence — the actual thing you want the reader to take away. Vague values here produce vague posts.
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Review before posting
Check the hook line (first sentence), the mobile readability (short paragraphs), and whether the post ends with something specific. Edit the AI output — don't post it as-is.
Why This Works
- Requiring a hook style selection before writing prevents the most common LinkedIn failure — opening with a generic statement that nobody reads past
- Separating point of view from topic keeps the post opinionated rather than informational — the format rewards perspective, not neutral summary
- The desired action variable prevents posts from ending without purpose — every post should be driving toward something
- Specifying post length as a variable gives you control over format without rewriting the entire prompt
Best for
- Professionals posting consistently on LinkedIn who need a repeatable drafting process
- Content teams ghostwriting for executives or founders
- Posts built around a specific insight or experience, not general industry commentary
- Situations where the writer has the idea but struggles to structure it for the format
Not for
- Repurposing an article into a post — that's a different task and needs a different template
- Announcements or news posts — those need facts that the template can't supply
- Highly personal anecdotes that depend on real events the AI has no access to
Use cases
- Writing consistent thought leadership content without spending an hour per post
- Drafting posts for founders or executives based on a briefing and a key insight
- Building a content calendar by swapping topic and hook variables across the same template
- Testing different hook styles for the same core message to see what resonates