Landing Page Variable Builder
Cleans up variables in landing page prompt templates — headline, audience, pain point, offer, social proof, CTA, and objections.
Overview
A landing page prompt can quickly collect overlapping placeholders. {{audience}} and {{targetAudience}}, {{cta}} and {{primaryCta}}, {{proof}} and {{socialProof}} — all pointing to the same value under different names added at different points in the template's life. This resource helps you turn those into one clean variable set before the prompt becomes too tangled to reuse across campaigns.
Workflow
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Open in Prompt Variable Builder
Load this template. The tool detects all ten landing page variables.
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Check for similar variable names
If your existing template has both {{audience}} and {{targetAudience}}, the tool will flag them. Use the rename field to consolidate to one name before sharing.
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Set types and descriptions for tone and sections
Tone is text. Sections is best typed as list if you expect a comma-separated or bulleted list of section names.
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Export for campaigns
Use the JSON schema in the campaign tool that substitutes values. Use Markdown as the copywriter reference.
Why This Works
- Landing page templates are among the most frequently forked prompt templates — each fork risks creating a new naming variant, and the similarity check surfaces those before they multiply
- Audience and CTA are the two variables most often duplicated across landing page template versions
- A documented objections variable prevents different team members from filling in different-format content for the same placeholder
Best for
- Landing page templates reused across multiple campaigns or audience segments
- Templates that grew incrementally and may have accumulated near-duplicate variable names
- Content teams sharing templates with external writers or agencies who need a clear variable reference
Not for
- One-page campaign sites built from scratch without a reusable template structure
- Landing pages where copy is written entirely by a human without AI assistance
Use cases
- Auditing a landing page template used across multiple campaigns for duplicate and similar variable names
- Standardising the variable names in a shared prompt library used by a content and performance marketing team
- Generating a JSON schema for a landing page prompt used in a headless CMS or campaign automation tool
- Documenting the variable set before handing a template to a freelance copywriter